I needed cooler that would keep ice and drinks cold for long days at the ball park, and weekend travels. I didn't want to spend "Yeti" money, especially given how heavy their coolers are, and you have to pay extra for wheels! I must have looked at more than 100 coolers - if I found one that was well insulated, it was heavy with no wheels. If I found one with wheels, it didn't have adequate insulation. I finally stumbled upon Cold Bastard somewhere on line. It looked like everything I wanted, but I'd never heard of the brand, and quite frankly, I was hesitant to put my credit card info out there not knowing if this was some type of scam. I decided to check Amazon and found it! It delivered quickly, included lots of extras like a cutting board/divider, koozie, heavy bottle opener, a basket for dry goods, an a drink holder that will latch on to the cooler, or a chair. I've kept drinks and food cold for 4 days in the VA July sun -- started with 20 lbs of ice on day 1 and topped off with 10lbs on day 3. I couldn't be happier with my Cold Bastard!