I bought this cooler to use at parties and family gatherings. While it is very nice looking and got many compliments, the ice begins to melt after less than a day. I would recommend this if you don’t need to store ice for long periods of time.It doesn’t keep ice frozen as long as some of the other ice chests and igloos but it does look great on the bar counter. Great for entertaining.The cooler is very attractive and works well but the handles are a little awkward. You have to hold both handles at the same time to carry the cooler but I still love it. It keeps the contents of the cooler cold and is the perfect size for a small outing.Purchased this cooler as part of a promotional deal so I wasn’t looking for cooler, boy I didn’t know what I was missing! It’s lightweight yet sturdy and thick enough to keep your cold items cool and warm items warm. Being in FL we consume a ton of cold beverages wherever we go, this cooler is ideal to keep in the car for those impromptu outings!Great cooler this is the third one we have purchasedThis is a very cool cooler (ha ha). It works well to keep drinks cold, but of course the real reason you want this is for it's retro, one-of-a-kind look. I love the unique graphics (which are on both sides), bright red paint job and shiny chrome trim. This is the perfect cooler to take where you want to be stylish and noticed, like an outdoor concert or play where people picnic beforeheand. So far I haven't been to any event like that with this cooler, but I have found this is a great cooler to stash a few bottles of wine in when we are entertaining outside in our covered porch, like for a barbecue. For this, I leave the lid off and use the cooler like a wine bucket since we are not transporting it anywhere. The red cooler really makes a great statement on the drinks table and everyone comments on it and asks where we got it.As far as performance, this cooler does a decent job of keeping ice frozen and drinks cold. Our main cooler is a huge Yeti, which is a brand known for being one of the best, if not the best, as far as keeping ice for days. This little red cooler does not have the technology and fancy construction that a Yeti does, so really it's not fair to compare them. If you want to keep ice for days while storing your cooler out in the hot sun, go for a Yeti, however, our Yeti is huge, ugly, heavy and difficult to move from place to place. If you want a stylish, small, more easily portable cooler to take on picnics or to make a style statement when entertaining, this Yakimoto is the one you want. The outer portion is all metal and the inner portion is seamless plastic which of course can handle getting wet much better than metal; since the plastic inner piece is seamless, there are no places where it might come apart and leak. I believe there is a layer of foam in between the metal and the plastic layers, but of course I can't see it to be sure. It certainly does have the "feel" as if foam is in between.I have never heard of the Yakimoto brand and I don't believe they are well known for making coolers, but honestly having that name on the side is part of the mystique of this cooler. It makes it seem like this is some unique old piece you found at the antiques store. Of course this cooler is shiny, red and new like a freshly washed fire engine, so it's obviously not an antique, but if you get a few dings in the metal or chips in the paint, these will not look out of place and in fact will add to the character of this cooler, giving it more of an authentic antique look.Overall this is a very stylish, unique cooler that will draw attention and add a lot of panache to your picnic or barbecue. It has a one-of-a-kind, retro vibe and I love it!This is a really cute and charming cooler, perfect for picnics and the beach. We love the way it looks! uper cute. Works great!This is a surprisingly strong cooler. When I first got it, I was sure I (or my husband) would scratch or dent it immediately. Well, SOMEBODY knocked it off the top of my front load washer, which stands on top of a pedestal drawer and it didn’t get a single dent or scratch. I loaded it up with a dozen cans of soda and ice. That was about an exact fit. It kept ice/cold for around 24 hours. I get so many compliments on this cooler. At least 5 people have asked where I got it. It’s so pretty and bright and shiny red. Like a fire truck. The print is perfect. I am super happy with it and would absolutely recommend.Please hit the button if this info was helpful.