Definitely need one of these if you’re always on the go and want to bring some brewskis along. Perfect for boating, throw it under the bow and it won’t slide around or topple over like a hard side cooler. Proven perfect for off-roading too. Ballistic material seems pretty durable. Stoked on this thing!I have owned several AO coolers over the years and this is the first time I've ordered the ballistic. Everything is upgraded, from the canvas, to the straps and even the clips. Heavy duty, great quality and for the price, nothing beats it. If you need a soft cooler this is definitely the one to get.Used it about 9 times so far out on the beach since delivery, it has been keeping everything (food) cold all day with just 2 freezer packs. I do have concerns about the zippers in a salt environment, but did also order some StarBrite salt wash, and do intend to maintain them a little better than I have with other products in the past. I did replace the YKK metal zipper pulls with Paracord ones, mostly for looks, but also help with salt corrosion. Time will tell if this cooler will last, and it hasn't been rained on yet, but the outside ballistic fabric does have an Inner laminated liner, so it should be rain resistant, and feels quite thick and scrape resistant.I do think the carry handle coupler should be on the opposite side of the storage pocket, because when unused, the weight causes it to flip down in front of the pocket, where as the plain handle tends to stay up, and out of the way.Just the right size for my needs. Light weight and easy to pack. Holds a bag of ice and several speckled trout and reds if we happen to get lucky. Ice keeps very well.It keeps everything cold and protected which is very nice to haveI like that this cooler because it can be configured two different ways as a box or as a triangle either way works wonderfully and it keeps things cold for at least 24 hours.