Using this amazing product gives you chest hair, like a real man. (look at the product picture!!) The fact you can put ice and water in the bags (which have not leaked after several uses) makes this product far better than any gel related item. People that have posted how confusing it is to put on obviously do not work with their hands, have never built a Lego set/played with Lincoln Logs, mowed a lawn, driven a manual car, used a can opener, or taken apart and reassembled a flux capacitor. Newbs.The real - Entirely encompasses your shoulder with cold/hot providing natural relief. I have two kids that, believe it or not, do not care if one of my arms would be useful when they need a diaper change or help finding Purple Bunny. You maintain complete functionality and mobility while wearing this product. (My wife is making me state that I don't help with those other things, I usually just play Xbox while I'm wearing it.)The one gripe I will validate is that it may be difficult to put on if you are experiencing a lot of shoulder pain. Having a helping hand is...helpful. Getting the arm strap tight enough to limit movement of the harness is the hardest part by yourself. However, it can be done.I'm not entirely sure if that's Tony Romo in the picture and due to it being purchased in June, I can't verify if it will in fact, choke in the playoffs. (Blue hat not included).