This is a mid-level cooler, not cheap, but it feels like a bargain when comparing to name brand coolers, which are about 50% to 100% more expensive with the same volume capacity.That being said, this 75-quart Goplus cooler is built tough: it's well over 30lbs, side walls ~1.5", cover >2" thick (see photos). It's a large enough cooler which requires at least some temperature management: item temperatures, ambient temperature etc. affect how much ice, or how low the temperature can reach, therefore how such temperature can be maintained over a certain period of time, and how often to replenish new ice, etc. For our first use of a day-long fishing trip, it works fine to keep things cool (winter helps also). Real test will be hunting trip over several days in coming fall (half year away).So far so good.