Make sure you use the grease provided to lube up the zipper. It is a strong zipper and will break the handle if not greased up. Great productThe cooler is a good size to hold many cans or bottles of water with ice. It fits in my sit on top fishing kayak perfectly, and is very stable. The zippers have worked great so far, and the tie down areas are nice. Ice stays solid for several hours, but it will melt in hot weather. The temperature inside the cooler stays cold for a long time even with melted ice. It seems to have more shoulder straps then it needs. The two long straps on the bag are not necessary I think. The handles are good, and the removable shoulder strap is plenty. The subdued color is great, and the blue interior makes it easy to see inside to grab stuff. The price is fair, and much better then Yeti.The cooler is very sturdy, keeps ice cold for a long time and does it’s job as advertised. Only dislike so far is the main zipper. With it being located slightly off to the side, you need two hands to get anything in or out of it as it naturally wants to stay closed. Would prefer the entire top unzip. The cooler is also very big. Approximately the size of a carry-on luggage or slightly smaller.Great product for the price. I think it will meet my family’s needs.This item was recommended to me to keep fish in while kayak fishing. Once I got the cooler I decided it’s WAY too nice to ruin by keeping fish in it. Although I know it would be perfect for that purpose. I’ve been keeping beer and cold drinks in it and it works great. Very high quality. Maybe I’ll have to order a second one for the kayak and my fish storage.We use this cooler on the boat and on our side by side. The zipper is very hard to open and shut unless you lube it up, which the lubricant is included. I believe the ad says it holds 30 cans plus ice but it holds less than that. All in all it is a good heavy duty cooler at a decent price.This cooler bag is awesome. We take on vacation multiple times a year and have not had any issues with it. I was a little hesitant to buy because of the low price point as compared to a Yeti. This thing is built well and holds ice all day while on the beach. I would highly recommend and would buy it again.This is top quality and I wouldnt expect anything less from Costco. Holds ice for 2 days with drinks in the 90 degree florida sun. I went in this thing at least 15 times on the boat and still had Ice the next day. This holds Ice as well as my Yeti hard cooler.