When it comes to things we're purchasing, we have a hard time buying just whatever. We want a product that fit our needs, and has all the necessary features we want/need. I am so glad I just happened to stumble upon this cooler online because I had been searching and searching for a cooler with an inset basket, a divider, and that was big enough for a long weekend camping trip. This fit the bill!The features:"Hanging" basket insideCenter divider for creating smaller or larger sides for specific uses insideWheels for rollingA handle that also becomes a side table, which is awesome when sitting around a campfire with a beer, or scotch. We even used the table to set up and play a game!For the price, this cooler not only has all the features you need, but it keeps things cold very wellAlthough overall satisfied with the purchase, there are a couple of flaws that others have mentioned that bug me as well. First, the flip out table/handle is badly designed. The metal bracket that holds up the table/handle is just loose and not held in by anything. I ended up duct taping the bottom to keep it from just falling out while rolling. Easy fix, but pretty gross oversight in design to not keep that thing in place. Second, the lid has no hinge and just comes off. It probably wouldn't be that big of a deal except that the lid isn't symmetrical. It can only go on one way. Again, just another surprising design oversight.Other than that, I rated this 4 stars because of the price, function, and other elements of good design. First, the compartments are more handy than you realize, and they can be moved around if needed. Second, it stands out so it's easy to spot when in a crowd of coolers. Finally, the table feature, cupholders, and bungee are nice bonuses. There isn't much good competition in this price range with the same features. I hope this cooler holds up with occasional use. Time will tell.I took this out of the box and within 10 feet of rolling it the wheel came off. The handle also doesn’t go all the way up so I’m concerned that will break eventually too. I was also under the impression that the handle could be used as a mini tray table and it definitely can’t.UPDATE: after writing the review above, they reached out to me via email AND Facebook to try and earn a satisfied customer. They refunded my money completely and wanted me to take off my review, which I’m not going to. I’m adding on to say they refunded my money completely and sent me a new cooler to show their product doesn’t suck. I’ve used it a handful of times and this is what I see:The cooler wheels are fine and it’s a sturdy cooler. The divider in the middle is more for looks and doesn’t hold up too well but it’s nice to separate stuff in the beginning. The tray table doesn’t work, but overall it’s a good cooler with great customer service. If I received the 2nd cooler that wasn’t broken I would give the overall rating 4 stars, with the customer service they showed I am giving it 5 stars because it is very comparable to a Yeti at a third of the price. I would recommend this product to others based on the customer satisfaction they strive for.I was looking for a cooler that I could stock up with a lot of food to take from our home to our camper almost two hours away. We seen this cooler and thought it was even better because is looked like it had so many features. When we received it, I immediately liked the wheels, which has a rubber coating on them so they arent so noisy and bounces around. The handle is the right height for me so pulling it is easy. After loading it up it was also nice to have the tray up top to keep stuff like lunch meats separate from the rest of the food. We also used the divider to keep food on one side and drinks on the other side. I like that the top doesnt have a hinge on it, all my other coolers that have lids, the hinge always ends up breaking. We use it at least every weekend and we are so happy with it.Personally I love this cooler. It was everything I was looking for with some extras. I did see where the lid didnt have hinges but I just ordered a $6 set of cooler hinges when I ordered the cooler and it literally took me 1.5 mins to screw them on. I've used it twice now and love it. I docked a star because I wish they would have made the handle you pull with longer. People tend to grab the little shelf handle and I'm just assuming it won't be long before it snaps off, the shelf is made to put a soda on not pull the weight of the cooler. The small pulling handle is a set back but not a deal breaker for me.OMG what a great cooler! I don't know which to list as my favorite feature... I so so loved the side handle that converts into a table! So nice if you want to be at the beach with a beverage and make sandwiches etc etc so great! So loved the divider inside to keep things organized. Always a big pet peeve of mine with big coolers. Nothing stays organized! I have to say I think my favorite feature is the tray that sits on the top just inside the cooler. If I want to store Dry Goods, silverware, paper plates or just super small items that I don't want to get lost in the belly of the cooler. Last but definitely not least the bands on the top. You can secure all sorts of dry goods that you might need camping or at the beach . Umbrella, gloves, hat, napkins hand towels. So super handy!When we ordered this cooler, we were just thinking of a cooler that would keep our beverages and snacks cold at our tailgate parties, but it's much more then that. It has a 53 qt capacity that gives us plenty of room for ice too The cooler has two walls. The outside is very durable we found, whether it be kids sitting on it or hauling it in the back of a truck. I don't worry about our food spoiling with the BPA-free interior. The coolers wheels are very durable especially over rocks and gravel. I love the inside of the cooler with the dividers and tray to keep food separated. And the cutting board on the side is an extra bonus since we can put drinks and snacks there when it is locked into place. It has the cute band holders on top that we found was great to keep our light jackets handy. The handle makes it so easy to transport where ever you want or need to go.